To make your small business thrive, promoting it effectively is key. While you're likely aware of the need for both an online and offline presence, the real challenge lies in reaching your specific target audience—while staying within your budget. In this article, we’ve outlined 13 practical ways to promote your business in 2024. Let's dive in...

What We’ll Cover:

1. Build a Website
2. Optimize for Search Engines
3. Set Up Your Google Business Profile
4. Write Guest Posts
5. Collaborate with Influencers & Affiliates
6. Email Marketing
7. Consider Retargeting
8. Focus on Conversions
9. Leverage TikTok
10. Be Social Media Savvy
11. Network
12. Create Interactive Content
13. Engage with Local Press

1. Build a Website

A website is essential for any business in 2024. Think of it as your digital storefront, where customers can learn about you, browse products or services, and make purchases (if you have an e-commerce element). A good website doesn’t just promote—it helps you track the success of your other marketing efforts. For example, you can drive traffic through various campaigns and monitor how visitors interact with your site. Building a website isn’t as complicated as it once was. Tools like Squarespace or Wix allow you to create one without coding knowledge. If your budget allows, consider hiring a professional web designer—but keep in mind this can be pricey.

2. Optimize for Search Engines (SEO)

SEO is a powerful tool for driving traffic and boosting brand awareness. Focus on targeting high-value, relevant keywords. For example, if you sell pet products, you might target terms like “best dog beds” or “affordable collars for puppies.” SEO involves various strategies, but to start, you should:
• Use a keyword research tool (like Semrush) to identify the best keywords for your business.
• Ensure your site is mobile-responsive, user-friendly, and fast.
• Optimize images with alt text and compress them to improve load times.
If you have the budget, hiring an SEO expert can fast-track your results, but even basic efforts can have a significant impact.

3. Set Up Your Google Business Profile

Creating a Google Business Profile is a must for local visibility. It lets potential customers find your business with key details, such as your location, contact information, hours, and customer reviews. This profile also enhances your credibility. People can read reviews, check out photos, and see if your offerings meet their needs. It’s especially valuable for local businesses targeting nearby customers.

4. Write Guest Posts

Guest blogging on other websites allows you to tap into new audiences. By writing content for other blogs in your industry, you can promote your business and gain backlinks to your website, which boosts your SEO. Look for reputable websites or blogs that align with your brand and have a strong domain authority. While guest blogging requires time and research, it’s a great way to increase your exposure.

5. Collaborate with Influencers & Affiliates

Don’t limit promotion to just your own efforts—partnering with influencers and affiliates can expand your reach. Work with influencers on product reviews or joint campaigns, or set up an affiliate program to incentivize others to promote your business. Affiliates earn a commission on sales, which aligns their interests with yours. Consider allocating a portion of your budget for these collaborations, as they can lead to significant returns.

6. Email Marketing

Email marketing remains one of the most cost-effective promotional tools. Studies show that 47% of UK customers make purchases after receiving marketing emails. Start by building an email list—offer a discount or free shipping in exchange for sign-ups. Then, send targeted campaigns to nurture relationships with customers. Automated email campaigns can save you time and boost conversions, especially for promotions or abandoned carts.

7. Consider Retargeting

Retargeting is an excellent way to re-engage visitors who have already shown interest in your brand. Research shows that 70% of visitors who are retargeted with ads are more likely to convert. You can use paid ads on social media or display networks to show personalized ads to users who have visited your site but haven’t yet made a purchase.

8. Focus on Conversions

Your website’s goal should be to convert visitors into customers. To increase conversions:
• Make your calls to action (CTAs) clear and prominent.
• Use pop-ups to encourage actions like newsletter sign-ups or product purchases.
• Monitor your analytics to see where visitors drop off, and make adjustments to improve the user experience.
Keep optimizing until you see better conversion rates.

9. Leverage TikTok

TikTok isn’t just for viral dances—it’s become a major marketing platform. With its massive Gen Z and Millennial audience, TikTok is a powerful tool for brand exposure.
Create engaging videos, jump on trends, and don’t forget to include a link to your website in your bio. TikTok also offers direct sales through TikTok Shop, which is growing in popularity.
If you’re unsure where to start, check out our social media videos.

10. Be Social Media Savvy

With so many social platforms available, focus on the ones that align best with your audience. For instance, if you're targeting businesses, LinkedIn is key; for younger audiences, Instagram and TikTok might be better suited.
Consider the type of content you create. If your products are visual, platforms like Instagram, Pinterest, and TikTok are perfect for showcasing your offerings.
If you’re unsure where to start, check out our business videos

11. Network

Don’t forget the power of offline promotion. Networking can help you connect with local customers and potential partners.
Attend industry events, conferences, or local markets to spread the word about your business. Building relationships with other entrepreneurs can also lead to valuable promotional opportunities and collaborations.

12. Create Interactive Content

In 2024, users expect more engagement from their online experiences. Interactive content like quizzes, polls, or games can double user engagement compared to static content.
For example, a quiz to help customers choose the right product, or an interactive “spin the wheel” promotion, can grab attention and encourage visitors to share their experiences on social media.

13. Engage with Local Press

Local press coverage can give your business a major boost. Reach out to local newspapers, magazines, and blogs to share your story or any noteworthy updates.
Craft compelling press releases about your business’s uniqueness, upcoming events, or community involvement. Building relationships with local journalists can help you get featured in publications that will drive traffic to your website and attract local customers.

Final Thoughts:

There you have it—13 actionable strategies for promoting your small business in 2024. Promotion is not optional if you want your business to succeed. However, it doesn’t have to be overwhelming or expensive. Many of the strategies mentioned require little more than time and creativity. Start small, measure your results, and refine your efforts as you go. The key is consistency and being open to adjusting your approach as you learn what works best for your brand.

Need Ready-To-Use Marketing Video for Social Media?

Searching for a video to use across social media platforms such as Facebook, Instagram, TikTok, Snapchat, and YouTube? This video is the optimal choice. It works almost anywhere and allows your content to fill the screen. That increases engagement which leads to vertical video success. if you want this video for your business. Don't pass up this opportunity. We will make it yours in 24 hours for only $20. and start generating sales while you sleep!

Start Now