Video marketing for small businesses: Promotional Video Examples

If you're a small business owner aiming to expand your reach, video marketing is an invaluable tool to consider. With 85% of businesses using video, it's evident that video content is not just a passing trend—it’s a powerful strategy to engage, attract, and convert potential customers.

Why Video Marketing is Crucial for Small Businesses

A common question I get is, "David, where should I begin with videos for my business?" Video marketing has become essential for small businesses looking to educate their audience, generate leads, and boost conversions. In this article, I’ll explain the power of video, how to use short-form videos, LinkedIn best practices, and share easy-to-implement video ideas for small business owners.
Video has exploded across platforms, especially social media. LinkedIn, with over 310 million active users, offers small businesses a unique opportunity to connect with a professional audience through video. But how can you use video marketing effectively, especially on a budget? Here are some key strategies designed for small businesses.

Short-Form Videos: A Growth Hack for Small Businesses

Short-form videos, also known as “snackable” content, are great for capturing attention quickly. Videos under 90 seconds retain 50% of viewers, making them perfect for delivering key messages efficiently. According to the State of Content Marketing report, short-form videos are among the top-performing content types. For small businesses, concise and engaging videos can make a significant impact without breaking the bank.

LinkedIn Video Best Practices for Small Businesses

Creating effective video content doesn’t need to be difficult or expensive. Here are some best practices to keep in mind:
• Get the right video length: Aim for LinkedIn videos between 30-90 seconds. This length keeps viewers engaged and ensures your message is clear and effective.
• Use subtitles: Over 80% of LinkedIn videos are watched on mute. Adding subtitles ensures your message is accessible and understood.
• Hook viewers early: Capture attention in the first 10 seconds to grab viewers’ interest and quickly convey your core message.
• Compelling copy: Pair your video with engaging text, such as a strong headline and a clear problem-solution framework, to drive engagement.
• Include a call-to-action (CTA): Always tell viewers what action to take next—whether it’s visiting your website, signing up for a newsletter, or contacting your business.
• Utilize analytics: Monitor video performance to see what resonates with your audience. Use these insights to refine your video strategy.
• Post native content: Upload videos directly to LinkedIn, rather than sharing from external platforms, to boost reach and engagement.

Video Content Ideas for Small Businesses

Here are some video types that can benefit small businesses:
• Podcast Videos: Share short clips from your podcast episodes to spark interest and encourage your audience to listen to the full content.
• Educational Videos: Provide tutorials, tips, or industry insights to position your business as an authority and offer value to your audience.
• Customer Testimonials: Showcase satisfied customers to build trust and credibility. Authentic testimonials can have a major impact on potential buyers.
• Explainer Videos: Simplify complex topics or introduce new products/services in an engaging and easy-to-understand way.
• Vlogs: Give your audience a behind-the-scenes look at your business. This humanizes your brand and builds a personal connection.

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